Yellow Pages Industry Environmental Mark

Challenge

The Yellow Pages Association and its members are embarking on a new campaign focusing on environmental and consumer responsibility. Members that meet certain qualifications regarding recycling, production and consumer opt-out options need to convey their compliance to consumers. The Yellow Pages Association asked for a logo that would do this while maintaining consistency with their existing brand.

Solution

Scale created a logo that fits seamlessly with the "walking fingers" logo, but quickly emphasizes the Yellow Pages industry's renewed attention to environmental and consumer responsibility.

Tactics

  • Logo Design