Washingtonian iPhone App: WashMag

Challenge

Washingtonian needed to bring their signature restaurant and bar reviews to mobile devices.

Solution

Scale worked with Washingtonian to design and develop a sleek, easy to use iPhone app to house their restaurant and bar reviews. This free app is supported by CMS-controlled sponsorships and in-app advertising controlled and owned entirely by Washingtonian. The choice to develop custom ad technology for the app allowed Washingtonian to retain 100% of the ad-related revenue for the app.

While this was on the Apple App Store, it sustained an average 5-star review.

Tactics

  • Strategic Consulting
  • Design
  • Mobile App Development

Awards

2011 Webby Awards Official Honoree

View a demo of the app on YouTube