Washingtonian Holiday Subscription Banner Ad

Challenge

Washingtonian needed to boost holiday gift subscriptions to Washingtonian Magazine.

Solution

Scale recommended a home page take-over ad, along with 300x250 banner ads to promote holiday gift subscriptions. In addition, Scale proposed a sweepstakes as a motivator for giving gift subscriptions. Washingtonian gained 60% more gift subscriptions online compared to the previous year.

Awards

2009 Gold ADDY

Tactics

  • Strategic Consulting
  • Copywriting
  • Flash Design and Development
see the ad in motion