Stearns & Foster had always been simply another product listing on the Sealy website; but as the brand took on a new even more luxurious look, a new site needed to be created.
This state-of-the-art responsive site ventured into new ground for the mattress industry with an immersive brand experience. True to expectations, the site saw significantly more natural traffic, more unique visitors that stayed on the site longer. The heaviest traffic to the site was the new mattress comparison tool, followed by the retailer locator tool.
2014 Gold W3 Award
2014 Gold ADDY Award
2014 Special Judges' ADDY Award