To support the creation of a new company called Pinnacle Development, The Pinnacle Group of Companies needed a bold online presence that would highlight their development accomplishments and portfolio. This family-owned company proudly invests in their employees and community. Pinnacle develops and improves properties and then holds them so that they are managed well and positively impact their marketplace. They needed this central vision communicated strongly on the new company's site.
Scale worked with Pinnacle to examine their competitors in the marketplace ensuring the site's design would stand out to their broker audience—yet convey their personalized, hands-on approach to their work. The resulting design and content supports Pinnacles reliability, reputation and professionalism. Scale developed a custom Content Management System to allow Pinnacle to keep the site up to date.