FINRA: Financial Capability Study


The Financial Industry Regulatory Association Investor Education Foundation needed to convey comparative national, region and state data on the financial education and capabilities of Americans in an interesting, media-attention catching way.


Scale partnered with Porter Novelli to design and build a website with a Flash-based application that allows simple comparative interactivity. The site showcases the key data points of spending and saving, rainy day funds, non-bank borrowing, and other key financial topics.


  • Design
  • Flash Development