FDIC: EconomicInclusion.gov

Challenge

The FDIC conducted a survey of unbanked and underbanked households in the US and found surprising results that had value to both consumer advocates and consumers. The trouble with a survey and it's results is how to make the content interesting and engaging enough to break through the clutter of related news and information.

Solution

In partnership with Porter Novelli, SCALE led the award-winning design and Flash development effort to present the results in a way that could help get the traction needed for successful outreach and succeeded at just that.

Tactics

  • Design
  • Flash Design and Development

Awards

2010 Gold ADDY / Local: DC
2010 Silver ADDY / District: DC+NYC